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Events Management
This is an introductory, first-year textbook for students of events management and hospitality management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management, 3e provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events. The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the marketplace: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded content on the marketing of events Expanded content on the Law and Events Additional content on Risk and Occupational Health and Safety Management Revised and new international case studies /companion website provides: Learning objectives, links to organizations and companies discussed, figures, tables, case studies, references and updates.
gehe zu Produktvorschlag von www.Online-Preiswert-Einkaufen.de
Events Management
This is an introductory, first-year textbook for students of events management and hospitality management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management, 3e provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events. The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the marketplace: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded content on the marketing of events Expanded content on the Law and Events Additional content on Risk and Occupational Health and Safety Management Revised and new international case studies /companion website provides: Learning objectives, links to organizations and companies discussed, figures, tables, case studies, references and updates.
gehe zu Produktvorschlag von www.Online-Preiswert-Einkaufen.de
Events and Grammar
In recent years, the study of events and their role as implicit arguments of predicates has been at the center of much important work in semantics and the syntax/semantics interface. This volume brings together fourteen original studies by leading scholars in semantics and the syntax/semantics interface, covering a broad spectrum of research into the role of events in grammar. The papers extensively address the following topics, among others: event arguments and thematic argument structure; the role of events in verbal aspectual distinctions; events and the distinction between stage and individual level predicates; the role of events in the analysis of plurality and scope relations, the mass/count distinction, and propositional attitudes.
gehe zu Produktvorschlag von www.Online-Preiswert-Einkaufen.de
Events and Grammar
In recent years, the study of events and their role as implicit arguments of predicates has been at the center of much important work in semantics and the syntax/semantics interface. This volume brings together fourteen original studies by leading scholars in semantics and the syntax/semantics interface, covering a broad spectrum of research into the role of events in grammar. The papers extensively address the following topics, among others: event arguments and thematic argument structure; the role of events in verbal aspectual distinctions; events and the distinction between stage and individual level predicates; the role of events in the analysis of plurality and scope relations, the mass/count distinction, and propositional attitudes.
gehe zu Produktvorschlag von www.Online-Preiswert-Einkaufen.de
Events als kommunikatives Instrument im Marketingmix
Dieses Buch verdeutlicht den Stellenwert von Events als Marketinginstrument im klassischen Marketingmix und zeigt deren Einsatzmöglichkeiten auf. Neben der Definition um was es sich bei Events eigentlich handelt erfolgt eine klare Abgrenzung der einzelnen Eventarten. Anhand von wissenschaftlichen, praxisbezogenen Studien wird die Wichtigkeit von Events und deren Einsatzmöglichkeiten im modernen Marketingmix verdeutlicht. Die Darstellung der eigentlichen Planung, Durchführung und anschließender Erfolgskontrolle in detailierten Schritten runden die Arbeit ab.
gehe zu Produktvorschlag von www.Online-Preiswert-Einkaufen.de
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